ChatGPT Advertising

Reach customers inside ChatGPT.

UrbanDNA Media helps qualified advertisers navigate a new advertising channel with the rigor serious marketers expect.

A new channel, with serious marketer expectations.

Performance

Optimize toward the outcomes that matter

Campaign and audience strategy, click-through and view-through outcome measurement, and optimization toward conversion quality.

Measurement

Make conversion quality easier to see

Conversion tracking, Pixel and Conversions API implementation, flexible attribution windows, and Event Quality Score reporting where available.

Integrations

Keep leads, products, and performance connected

Shopify and HubSpot integration planning that can connect product, lead, and performance information where available.

Emerging experiences

Test what is next with proper guardrails

AI-assisted ad creation, text customization, translation, and Sponsored Agents testing. Availability varies by advertiser and feature.

Sponsored Agents are being tested with select U.S. advertisers. AI-assisted ad creation is also in testing and is not generally available to every advertiser.

Platform updates

What advertisers can use now, and what is still evolving.

Conversion optimization with impression billingNow generally available. Campaigns can optimize toward conversions from both ad clicks and ad views, while billing is impression-based.
Flexible attribution windowsChoose a 7-, 14-, or 30-day click window and a 0- or 1-day view window for conversion reporting.
Granular platform targetingTarget and measure Android app, Android web, desktop web, iOS app, and iOS web separately.
Shopify integrationU.S.-based Shopify merchants can connect their catalog and measurement tools, create campaigns, and track performance. International availability is planned later.
HubSpot integrationBusinesses using HubSpot can connect a ChatGPT Ads account, create ads, track performance, and follow up on leads directly in HubSpot.
AI-assisted ad creationCurrently in testing. Suggested copy and imagery can be reviewed and edited before an advertiser adds them to a campaign.
Text customizationAdvertisers can opt in to contextual headline and description adaptation, including translation, while retaining control over the setting.
Event Quality ScoreAvailable in Ads Manager for eligible Pixel and Conversions API data sources, with a 1 to 10 setup-quality score and practical implementation recommendations.
Sponsored Agents testingBeing tested with select U.S. advertisers. After an ad click, users may be able to begin a clearly labeled conversation with a business-sponsored agent.

How it complements Google and Meta.

ChatGPT advertising is not a substitute for proven demand capture and paid social. UrbanDNA Media plans the role each channel should play, then connects the strategy, creative, tracking, and reporting around the customer journey.

Published Content

More information

Explore what ChatGPT advertising could mean for your business.

Tell us what you are looking to accomplish. UrbanDNA will help you understand where this emerging channel may fit in your marketing mix.