What does UrbanDNA Media do?
We help businesses get discovered and turn that discovery into customers. Our work connects Google Ads, Meta Ads, ChatGPT Ads, landing pages, and measurement so each channel has a purpose in the customer’s journey.
FAQs
Clear answers for the next step.
Find practical details about working with UrbanDNA, channel selection, budgets, and how performance is measured.
UrbanDNA Media FAQs
Questions worth asking before you invest.
What is Discovery Marketing?
Discovery Marketing is our approach to reaching people from their first spark of interest through research, comparison, and action. Some customers search for exactly what they need; others discover a possibility through a video, an ad, or an AI conversation. We plan for all of those moments.
Which advertising platforms do you manage?
We manage campaigns across Google, Meta, and ChatGPT Ads. We recommend channels based on your audience, goals, and budget rather than assuming every business needs the same mix.
How do you decide where to advertise first?
We start with the customer: What are they trying to solve, where do they look for answers, and what would persuade them to take the next step? We then look at your market, existing results, and available budget to build a practical starting plan.
Is Google Ads still useful if people are using AI to research?
Yes. People still use Google to find nearby businesses, compare options, and search for a company by name. Search ads can reach them while they are actively looking for the products or services you offer.
Why advertise on Facebook and Instagram?
Meta ads can introduce your business to people before they search for it. Photos, video, and clear messages help people picture what you offer; follow-up campaigns can reconnect with people who have already shown interest.
Do you offer ChatGPT advertising?
Yes. UrbanDNA is a verified advertiser in the ChatGPT Ads beta. We can help businesses assess whether conversational advertising fits their goals, develop relevant ads, and measure the actions that follow. ChatGPT ads are labeled and separate from ChatGPT’s answers; buying an ad does not change what ChatGPT says.
What is the minimum monthly ad spend?
For Google or Meta advertising, we generally begin with at least $1,500 per month in ad spend. For ChatGPT Ads, our current beta starting budget is $750 per month. These are UrbanDNA’s starting budgets for a meaningful engagement, not a claim that Google, Meta, or OpenAI requires those amounts from every advertiser. We may recommend a higher budget based on your market and goals.
How are UrbanDNA’s agency fees structured?
Your ad spend is the budget paid to the advertising platform. UrbanDNA charges a management fee based on ad spend, plus a one-time setup fee for the initial strategy, campaign build, and measurement setup. For Google and Meta, our standard management fee is a percentage of their combined monthly ad spend; we outline the applicable fee for ChatGPT Ads and any exceptions in your proposal. You’ll see the ad budget and agency fees separately before work begins.
How will I know whether the advertising is working?
We look beyond impressions and clicks. Depending on your business, we can track inquiries, booked appointments, applications, purchases, and other meaningful actions. We use that information to explain what the campaigns are producing and where the budget or message should change.
Do I need all three platforms?
No. The right mix depends on how your customers discover, research, and choose a business like yours. We may start with one channel, establish what works, and expand when the results support it.